DATA, TRACKING & ANALYTICS
Better decisions start with data your team can trust
UXI helps businesses define what matters, capture the right signals and turn fragmented marketing data into clearer decisions.
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
Branding
UI/UX Design
Development
BUILT WITH AMBITIOUS BRANDS IN VIETNAM AND BEYOND
THE MEASUREMENT PROBLEM
More dashboards do not create more clarity
Data becomes hard to use when events are inconsistent, platforms disagree and reports show numbers without explaining decisions.
UXI builds measurement from the business question backward.
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PROOF THAT CONNECTS
One partner, multiple capabilities
connected for growth
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brands supported across marketing, creative and digital work.
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projects delivered across marketing, creative and technology.
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industries supported with adaptable growth strategies.
AI FOR ANALYSIS, PEOPLE FOR JUDGMENT
AI for analysis, people for judgment
AI can help summarize patterns, flag anomalies and prepare recurring analysis.
People remain responsible for definitions, causal caution, business context and final decisions.
Define business questions, KPIs, owners and decision cadence before implementation.
Book a MeetingWHAT WE OFFER
Data, Tracking & Analytics,
connected from strategy to execution
From Measurement Strategy and Tracking Plans to Attribution Analysis and Data QA & Governance, UXI connects the core work in one delivery system.
CONNECT THE JOURNEY
Built for Tracking Plans, Analytics Implementation,
Dashboards & Reporting and Attribution Analysis
Four priority applications and use cases within Data, Tracking & Analytics.
Tracking Plans
Document events, properties, naming, consent dependencies and validation rules.
Analytics Implementation
Configure supported analytics, tag management, pixels and conversion events.
Dashboards & Reporting
Bring priority data into clear views designed for specific users and decisions.
Attribution Analysis
Interpret channel contribution with appropriate caution across imperfect customer journeys.
HOW WE WORK
A connected data, tracking & analytics
workflow, from define to
validate & operate
One process keeps the work moving from define through validate & operate.
Define
Agree on business questions, KPIs and users.
Audit
Review current tools, events, gaps and data quality.
Design
Create the tracking plan, data relationships and reporting model.
Implement
Configure supported tools, tags, events and connections.
Validate & Operate
Test accuracy across devices, journeys and platforms. Monitor, report and improve as campaigns and systems change.
related insights
